Why the FIRST HOUR SWADDLE? Well, it really isn’t a swaddle, but it is what we teach as the first way you can wrap a baby in a blanket. Don’t shoot me down yet…we are basically wrapping baby up in mom’s skin with the blanket over both. Nothing between mom and baby but maybe the diaper. Baby has unrestricted access to the breast, mom’s warmth, smell, skin, etc. All the wonderful regulatory behavior that babies need in those early days (and beyond) gets to happen regardless of the room’s contents.